Rural Agrotourism Project with TerraX Global as partner launched on World Tourism Day 2024

On World Tourism Day 2024, Sonitpur, Assam, India is set to unveil an innovative rural agrotourism project that will promote cultural diversity and sustainable tourism . Supported by NABARD (National Bank for Agriculture and Rural Development) under its Tribal Development Fund and implemented by Mahila Shakti Kendra (MASK) with its technical partner TerraX Global Solutions, this initiative will engage 200 tribal families from the villages of Garogaon, Nishigaon, and Dharikathi, offering a unique blend of tourism and rural livelihoods.

Key features of the initiative include the establishment of tourism information centers, museums, and weaving centers, which will serve as platforms for preserving and promoting the region’s rich cultural and environmental heritage. These infrastructure developments will enhance the tourist experience while supporting the local economy and community traditions.

The project promises to enhance Sonitpur’s appeal by integrating rural communities into the tourism sector. This initiative will create opportunities to present the area’s cultural heritage and biodiversity-rich landscapes in a new and unique way, supporting both conservation and local livelihoods.